Stef HamerlinckWhat is branding? Is there a difference with brand?What is branding? It’s an essential question for someone running a podcast called ‘Let’s talk branding.’ I set out to create my own…4 min read·Mar 9, 2020----
Stef HamerlinckClimbing the strategy mountain 🧗♀️Recovering from knee surgery and realizing that I’m never going to be a pro-skateboarder was a painful journey. Being in recovery has…2 min read·Feb 7, 2020----
Stef Hamerlinck‘How brands grow’ is not always how you want to grow.The whole premise of ‘how brands grow’ by Byron Sharp is about companies wanting to capture market share. A lot of people get upset when…2 min read·Jan 23, 2020----
Stef HamerlinckinOlliebrandingFinding the right agency: 9 red flags to watch out for when you go ‘agency shopping’.I cringed when I wrote ‘agency shopping’. Please don’t! But seriously, you know, I know, when you are looking for an agency, you probably…5 min read·Aug 22, 2019----
Stef HamerlinckinOlliebrandingWill it fit: Do I need a marketing or branding agency? A small or a big one?Do you want to increase sales? Maybe you want to reposition yourself? Maybe you’re having trouble reaching the right audience. Or you feel…5 min read·Aug 8, 2019----
Stef HamerlinckinOlliebrandingHow much does a rebrand cost?There are stories of rebrands costing millions (you may have heard of Paul Rand). There are also stories of rebrands costing a few bucks…6 min read·Aug 1, 2019----
Stef HamerlinckinOlliebrandingDo I need a brand strategy?Business owners are always looking for ways to increase sales. To do this, they turn towards creative agencies, marketing agencies and…5 min read·Jul 24, 2019----
Stef HamerlinckinOlliebrandingBranding: A Power Struggle.While there a lot of stories about ‘accelerating growth’ and disrupting marketplaces at light speed, in reality, brand growth takes time…3 min read·Jul 18, 2019----
Stef HamerlinckinOlliebrandingA letter to you, mr. CEO.I know. You’re busy and are not in the mood for another pitch. But either way, I’m going for it. And There is one question I need to ask…2 min read·Mar 14, 2019----
Stef HamerlinckThe logo is dead. Long live the logo! The future of logos.Now that the dust has settled, it’s time to see what’s left of the logo after all the ‘end of the year’ design write-ups and opinions. It…10 min read·Feb 18, 2019--7--7