Cardinal Sin of Fundraising for Startups
Raise, raise, raise.
7 min readMay 9, 2019
On a typically mild San Francisco day back in February 2012, my co-founder and I, along with our first three employees, rolled up to an AirBnB that would be our home for the next few days. We were presenting at the LAUNCH Festival — a major competition for startups right in the heart of Silicon Valley. After getting our rooms and settling in, we gathered for a…