Social Media for The Tired Industries

Digital marketing, and a bedding company’s dream

Three years ago, I suggested my father create a website and build a social media presence for his company. He agreed about the site, but then he asked: “Why should an electrical engineering company have social media?” “Do people look up for technician on Instagram?”

Overview

Social media have been dominated by retail, fashion, and F&B companies in the past few years. This dominance raises the idea that social media marketing can…