How Google Tracks Your Personal Information

An insider’s account of the dark side of search engine marketing

Google marketers like me are closing the gap between your offline and online worlds—and crushing your soul in the process. Photo: Omar Marques/SOPA Images/LightRocket via Getty Images

When lazy journalists are pessimistic about Amazon’s Alexa or Google Home, they say stuff like: “Even Orwell couldn’t have predicted that we’d willingly bring Big Brother into our own homes.”